Financial Times' Madison Marriage covered Allianz Global Investors' role at Allianz [profile] , and its lack of coverage in the media compared to sister fund house, Pimco [profile] . Allianz brought in a significant amount of money at 3.1 billion euros in the first half of 2013 from 500 euros during the first half of 2012, Marriage reports.

But analyst reports focus on gargantuan Pimco, in part because Bill Gross' larger-than-life personality dominates the television screen, Marriage reports. AGI is trying to step into the limelight, however, by launching a three-prong strategy to cut the fat and makes it business more efficient with fewer middle and back-office staff, Marriage writes.

AGI's streamlining is allowing it to invest in new things, such as infrastructure and emerging market debt as well as invest in things that create growth, like its Asian fixed income and multi-asset teams, Marriage reports. Marriage interviewed Ali Masarwah, a Morningstar research analyst, whom he quoted as saying, "Pimco is not their bond fund manager anymore…AGI has strengthened its bond fund capabilities and some of their products have been attracting quite some money recently," adding that he believed Pimco was in the process of "emancipating itself" from Pimco.

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Edited by: Casey Quinlan


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