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Wednesday, June 19, 2013

MainStay Embraces TV

Reported by Nicole Spector

New York Life and its mutual fund arm, MainStay Funds [profile], have renewed their sponsorship of Consuelo Mack WealthTrack, the public television series aimed at helping Americans build and protect their wealth over the long term. 

The companies' sponsorship enters its fifth season this summer, while the show enters its ninth. 

Company Press Release


Renewal Marks the Fifth Year of Support for Program Called “Best Money on TV” by Money Magazine

  NEW YORK, June 18, 2013 — New York Life and the MainStay Funds announced today the renewal of their sponsorship of Consuelo Mack WealthTrack, the respected public television series devoted to helping Americans build and protect their wealth over the long term.  The company’s sponsorship enters its fifth season this summer.  New York Life promotes its “Keep Good Going” message during each weekly episode and within the streaming video of each episode on the program’s website, wealthtrack.com.  The sponsorship is shared with the MainStay Funds, the company’s award-winning mutual fund family. 

  Now in its ninth season, Consuelo Mack WealthTrackairs in 211 markets, covering 82 percent of the country.  WealthTrack is hosted by Consuelo Mack, former anchor and senior correspondent at CNBC and longtime host of the syndicated series The Wall Street Journal Report

  “Since the financial crisis, we’ve entered a new era of financial responsibility among consumers.  The Consuelo Mack WealthTrack series, which focuses on careful long-term investing, brings some of the best financial minds to living rooms across the country, so consumers and their advisers can make better decisions,” said Steve Fisher, president of the MainStay Funds.  “As one of the nation’s strongest insurance companies, New York Life has been helping families protect their financial futures for over 160 years, so this sponsorship is a great fit with our brand and our mission.”

  Consuelo Mack added, “We are delighted that New York Life and MainStay Funds are continuing their sponsorship of WealthTrack.  We only want the highest quality brands in front of our audience.  New York Life and MainStay Funds are widely recognized as among the best in their respective businesses.  New York Life has a 168 year history of being there for its policyholders and Barron’s has named MainStay the #1 fund family for the 10-year period in its annual ranking of mutual fund families.  We look forward to continuing our shared mission of helping individuals and families achieve long-term financial security.”  

  New York Life’s “Keep Good Going” campaign sends the timely message that New York Life’s employees and agents are focused on doing the right thing and helping customers perpetuate the good in their own lives.  The company has sponsored other PBS series over the years including The Supreme Court, The American President, The Rise and Fall of Jim Crow, and Slavery and the Making of America.

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