is doing something unusual; getting into the coffee business, reports InvestmentNews
. The company has sent red coffee trucks to San Diego, San Francisco, Chicago and Washington D.C. Those stops have procured $5,938 worth of savings from 5,700 sales so far.
The coffee truck sells $0.26 cups of coffee which cost one-fifth of the average cup of Joe. Vanguard's funds are on average one-fifth of the cost of an average fund.
Jason Kephart's guess is that Vanguard investors don't need the coffee to understand the importance of low-cost mutual funds:
"U.S. equity mutual funds and exchange-traded funds with expense ratios in the lowest quartile have had net inflows of $442 billion over the past decade, according to Morningstar data collected by Vanguard. Equity funds and ETFs with higher expense ratios saw investors flee to the tune of $368 billion over the same time period."
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