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Friday, March 15, 2013

Asset Managers Open Their Social Wallets

Reported by Tommy Fernandez

Research from Boston-based global analytics firm, Cerulli Associates, finds asset managers increased their marketing and compliance staff dedicated to social media efforts by more than 60 percent from 2011 to 2012. 

Senior analyst Pamela DeBolt stated that there was a 62-percent increase in marketing personnel dedicated to social media efforts within asset management firms, and a 76-percent increase in compliance personnel between 2011 and 2012."

These insights were reported in the March issue of The Cerulli Edge-U.S. Asset Management Edition, in which Cerulli reviews the digital strategies of asset managers, offering recommendations and best practices.

"Over half of asset managers report they currently employ someone to lead social media and digital strategy efforts," DeBolt stated. "We find that social media leadership either resides with the chief marketing officer (CMO), a designated marketing manager, or a digital and social media strategist." 

Here is the press release:
Company Press Release

Asset Managers Increase Marketing and Compliance Staff Dedicated to Social Media Efforts

  Social-media-dedicated staff increased by more than 60% between 2011 and 2012

   March 2013, Boston. New research from Boston-based global analytics firm, Cerulli Associates, finds asset managers increased their marketing and compliance staff dedicated to social media efforts by more than 60% from 2011 to 2012. 

  "There was a 62% increase in marketing personnel dedicated to social media efforts within asset management firms, and a 76% increase in compliance personnel between 2011 and 2012," states Pamela DeBolt, senior analyst at Cerulli Associates. 

  "Over half of asset managers report they currently employ someone to lead social media and digital strategy efforts," DeBolt continues. "We find that social media leadership either resides with the chief marketing officer (CMO), a designated marketing manager, or a digital and social media strategist." 

  In the March issue of The Cerulli Edge-U.S. Asset Management Edition, Cerulli reviews the digital strategies of asset managers, offering recommendations and best practices.

     "Responsibility for social media initiatives resides in one and three different areas: corporate marketing and communications (32%), digital strategy (32%), and retail marketing and communications (26%)," DeBolt explains. "We have found that social media responsibilities tend to lie within marketing groups." 

  Cerulli encourages that firms are beginning to weave social media into their marketing strategies to plan ahead, create goals, and establish a measurement plan to track success. Keeping a consistent message across all marketing media is a key to success.

    #### 

NOTES TO EDITORS:

   These findings and more are from: The Cerulli Edge: U.S. Asset Management Edition, March 2013 Issue.
 

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