Fidelity [profile] isn't a big ETF shop, but if the Boston behemoth were to push into the business, its ETFs might look something like this: complex and index-beating.

At least, that's the vision outlined by Todd Rosenbluth, S&P Capital IQ's director of ETF and mutual fund research, for Barron's.

Such speculation has become important in the wake of the announcement yesterday that Fidelity and BlackRock are expanding their relationship such that the number of iShares ETFs offered on Fidelity.com will jump from 30 to 65.

Some pundits have argued that this alliance means that Fido is pulling away from developing its own ETFs, but Rosenbluth "doesn’t share those doubts. He thinks the Boston-based company has already invested itself heavily in the idea of launching new ETFs."

Instead, Rosenbluth told Barron's that Fidelity will like offer products different from iShares, which commands more than 40 percent of the ETF market, and Vanguard, which accounts for 19 percent.

According to the Barron's article, Rosenbluth said that Fidelity's efforts "would aim instead at launching more complex and, ideally, index-beating funds in territory occupied by the #2 in ETFs, crosstown asset-management peer State Street."

Read more in Barron's.  

Edited by: Tommy Fernandez


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