Fidelity [profile] has launched an anonymous trading venue.

Traders Magazine reports that the funds firm has started a dark pool called the Block Liquidity Opportunity Cross, part of the company's CrossStream trading system, designed to help institutional traders buy or sell large blocks of equity using a retail order flow. The system has been in beta testing since October 1 and there are currently about fifteen clients using it.

Traders Magazine reporter John D'Antona Jr. spoke with Fidelity head of equity trading John Donahue, who described his ambitions for the trading system.

"We're looking at retail order flow from other firms like Fidelity within the dark pool," Donahue said. "And our goal is to have the top 100 buyside clients interacting with all this this retail order flow by the end of 2013." 

Edited by: Chris Cumming


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