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Rating:ClearBridge Drops the Legg Brand Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, October 12, 2012

ClearBridge Drops the Legg Brand

News summary by MFWire's editors

ClearBridge Advisors is following in WAMCo.'s footsteps by ceasing to advertise its connection to parent company Legg Mason.

Reuters reports that the fund shop will remove its parent's name from its mutual funds. With $58 billion in AUM, ClearBridge is the largest equity manager in the Legg Mason family.

The Reuters story quotes a Legg Mason statement saying that this rebranding "is part of a larger effort by Legg Mason to highlight the brand identities of its affiliated investment managers in its product names." Several months ago, WAMCo. dropped the Legg name, and four Legg Mason funds were rebranded as WAMCo. funds.

Under ClearBridge's new branding arrangement, the Legg Mason ClearBridge Appreciation Fund will become -- voila -- the ClearBridge Appreciation Fund

Edited by: Chris Cumming


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