Pioneer Investments plans to increase its sales force by at least 10 percent this year, U.S. retail sales and marketing chief Joe Kringdon told The MFWire.com.

Boston-based Pioneer has 57 external wholesalers and 36 internals.

Kringdon said Pioneer's mutual fund sales have grown 11 percent a year in the last three years. For 2012, Pioneer aims to grow sales by 13 to 15 percent.

Gross sales in 2011 totaled $11.1 billion across all channels.

Last fall, Kringdon realigned the U.S. retail sales team, appointing Laura Palmer to the newly created role of national sales manager.  

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