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Rating:Fidelity Pads Its iPad App Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, November 15, 2011

Fidelity Pads Its iPad App

Reported by Neil Anderson, Managing Editor

The iPad and other tablet computers continue to take the financial services world by storm. Today Fidelity [see profile] revealed an upgrade to its iPad app for its online brokerage customers.

According to the Boston-based mutual fund giant and discount brokerage, the app now includes: interactive charting, an interactive 'click wheel' tool, investor trends and ideas, world market performance, world news and more visual enhancements.

"Given the rapid adoption of tablet computing in the last year and a half, it became especially important for Fidelity to extend its leadership position by evolving our iPad app to take full advantage of this mobile platform," stated Richard Blunck, executive vice president of digital distribution.

Fidelity cited a Pew Research Center report that found that 11 percent of U.S. adults (about 25 million people) own tablet computers. And the Boston Behemoth claims that one-third of its mobile app logins come from iPads.


Company Press Release

BOSTON--Fidelity Investments® today advanced its position as the highest rated online broker1 with the release of a major update to its Fidelity Investments for iPad® app, now available for free on the App Store. The app's new features include world market performance and news; advanced, interactive charting; and investor trends and ideas. Additionally, the app has been enhanced visually with elements such as heat mapping to indicate price movement in a portfolio, and an interactive “click wheel” tool for account balances.

“Fidelity has been a leading innovator in mobile trading and investing for more than a decade, and we remain committed to giving investors the best mobile tools available,” said Richard Blunck, executive vice president, digital distribution at Fidelity. “Given the rapid adoption of tablet computing in the last year and a half, it became especially important for Fidelity to extend its leadership position by evolving our iPad app to take full advantage of this mobile platform.”

According to a recent Pew Research Center® report2, 11 percent of U.S. adults (approximately 25 million individuals3) now own a tablet computer. In fact, one third of all log-ins across Fidelity's native mobile apps now come from an iPad4.

Industry Leading World Market Performance and News

The home screen of Fidelity's updated iPad app now features a world map with quotes for all the key equity market indices. Investors can quickly assess how the markets are doing via the color-coded arrows (green and red) showing positive or negative movement, with index details just a tap away, and eligible investors can turn on real-time streaming quotes, watchlists and news for a more timely experience5.

Current news stories appear on the app's main news page and also when investors pull up a watchlist or individual position. News content is provided by Thomson Reuters, MarketWatch, Kiplinger, CNNMoney.com and TheStreet.com. And, for the first time in a mobile financial app, contextual video is available, as well as scheduled video content (pre- and post-market reports). Videos are provided by Thomson Reuters.

Additionally, investors can add RSS feeds from external Web sites to their news page, giving them a one-source destination for market news and personal topics.

Advanced Charting

The app's new charting features give investors new ways to conduct mobile technical research. There are 10 popular technical indicators that can be overlaid on the charts, including moving average convergence/divergence (MACD) and the relative strength index (RSI). Three charts can be displayed on-screen at once, and are customizable for color, chart style (mountain, candlestick and high-low) and timeframe (pinch and zoom).

Investor Trends and Ideas

For investors who wish to conduct further research, Fidelity provides independent, third-party content, including the Bull and Bear of the Day from Zacks Investment Research, Recognia® AlertWireTM, FirstRain News Content, Econoday® Calendars and Market Movers. They also can generate investing ideas by viewing what stocks Fidelity customers are trading most throughout the day.

In addition to Fidelity's updated iPad app, investors can research and trade stocks, options, ETFs and mutual funds through the Fidelity Investments App for iPhone® and iPod touch®, as well as through its AndroidTM app and Fidelity Mobile® for other smartphones such as BlackBerry®. Fidelity soon will launch new iPad apps for clients of its custody and clearing units.

Investors can download the Fidelity iPad app for no charge from the App Store on iPad or at iTunes.com. Current users can receive the new features by simply updating their existing Fidelity iPad App.

To learn more about what's new in the app and can visit to view a video demo, visit Fidelity's new Web page at www.fidelity.com/newapp to learn more about what's new in the iPad app and to view a video demo.

About Fidelity Investments

Fidelity Investments is one of the world's largest providers of financial services, with assets under administration of $3.2 trillion, including managed assets of more than $1.4 trillion, as of September 30, 2011. Founded in 1946, the firm is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and many other financial products and services to more than 20 million individuals and institutions, as well as through 5,000 financial intermediary firms. For more information about Fidelity Investments, visit www.fidelity.com.

Before investing, consider the funds' investment objectives, risks, charges, and expenses. Contact Fidelity for a prospectus or, if available, a summary prospectus containing this information. Read it carefully.

Keep in mind that investing involves risk. The value of your investment will fluctuate over time and you may gain or lose money.

System availability and response times may be subject to mobile phone network and market conditions.

ETFs may trade at a discount to their NAV and are subject to the market fluctuations of their underlying investments.

Options trading entails significant risk and is not appropriate for all investors. Prior to trading options, you must receive a copy of "Characteristics and Risks of Standardized Options", which is available from Fidelity Investments, and be approved for options trading. Supporting documentation for any claims, if applicable, will be furnished upon request.

Screenshots are for illustrative purposes only

Fidelity Investments, Fidelity, and the Fidelity Pyramid design logo are registered service marks of FMR LLC. Fidelity Mobile is a registered service mark of FMR LLC.

The third party trademarks appearing herein are the property of their respective owners.

Fidelity Brokerage Services LLC, Member NYSE, SIPC

900 Salem Street, Smithfield, RI 02917

599626.1.0

© 2011 FMR LLC. All rights reserved.

1 Best Overall Broker, SmartMoney 2011 Broker Survey, May 9, 2011; #1 Online Broker, Kiplinger, “The Best of the Online Brokers for 2011,” February 2011; Gold Award Winner, Best of the Web 2010: Compuware Gomez Web and Mobile Performance Awards, March 2011; Best for Long-Term Investing, Barron's, Making the Right Connection, March 12, 2011.

2 Source: The Tablet Revolution, October 25, 2011, Pew Research Center's Project for Excellence in Journalism

3 Based on April 2010 Census data, there are 234,564 U.S. residents over the age of 18.

4 Based on Fidelity internal business data as of September 30, 2011.

5 Streaming functionality is available to logged-in Fidelity customers who execute 120 or more trades per year on any Fidelity trading platform.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50069543&lang=en 

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