Advisors are more committed to Dimensional Fund Advisors
than to any other mutual fund firms, with DFA topping the list again. That's one of the findings Cogent Research released
this week, highlighting a portion of its 2011 Advisor Brandscape
both reported on the findings.
Cogent noticed that Legg Mason
and T. Rowe Price
both made gains in advisor loyalty over the past year, while Dodge & Cox
, Eaton Vance
and the Hartford
all dipped significantly. And Cogent warned that the market is getting more competitive as other investment products encroach on mutual funds' territory.
"The competition for market share and advisors' attention will only intensify over time," stated John Meunier
, Cogent principal and co-author of the report. "So, building loyalty and momentum today is a simple matter of survival."
Neil Anderson, Managing Editor
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