Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Are Your Sales and Marketing Teams in Sync? Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, September 02, 2011

Are Your Sales and Marketing Teams in Sync?

Reported by Armie Margaret Lee

The road to distribution success entails a closer alignment between sales and marketing teams. That's one of the takeaways from SwanDog Marketing's recently released report, Sales and Marketing In Concert -- It's Time to Rock!

"For firms to be successful in our maturing marketplace, marketing departments must be liberated from their existing role as supporting Sales (the department) -- and take seriously their role in creating sales (the activity)," wrote the report's authors, SwanDog founder and managing principal Dave Swanson and Scudder Investments alum Susan Crawshaw.

In an interview, Swanson noted that sales and marketing often "reside in two, almost distinct, silos." That should not be the case. "Firms should work on bringing these two entities closer together," he said.

The report identifies three types of relationships between sales and marketing: distinct, whereby there's a clear cultural gap between the two; linked, where there's a tighter alignment and synched, in which the two are fully integrated. The most common type is "distinct."

What should fund firms do to forge closer links between the two?

Having sales and marketing share the same mission is a start.

"Everyone has a role to play in -- and a stake in -- profitably attracting, engaging, qualifying, activating and perpetuating relationships with financial advisors, professional buyers and their firms," according to the report.

SwanDog did an online poll of large, medium and small money managers and conducted dozens of interviews with heads of distribution and marketing and other senior executives. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2020
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use