has a new ad campaign out. The print and online ads promote three of its mutual
funds: Columbia Dividend Income Fund
, Select Large Cap Growth Fund
and Mid Cap Growth Fund
Unlike previous ad campaigns, which were designed to
showcase the array of Columbia, the new ads centers on performance.
"Investors and financial advisors are aware that Columbia Management is one of the nation's largest asset managers,"
said Christopher Thompson
, head of product and marketing at Columbia Management, in a press release on
Wednesday. "We feel now is the time to highlight some of our strong-performing retail mutual funds and institutional offerings."
Print ads are appearing in publications including
and Pensions & Investments
. Online ads are running on Financial Planning
, Financial Times
, Morningstar, Bloomberg, Seeking Alpha, Fund Fire, Institutional Investor
, Pensions & Investments
, and PlanSponsor
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