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Wednesday, March 02, 2011

Scout Taps a Marketing Pro

Reported by Armie Margaret Lee

Freshly rebranded Scout Investments [see profile] has hired Michael Hedstrom for the newly created role of senior vice president of marketing. Hedstrom started at Scout on Monday and reports to David Lubchenco, executive vice president of distribution.

"We wanted someone to help deliver our value proposition to the marketplace," Lubchenco told The MFWire.com in an interview. Hedstrom is one of Lubchenco's five direct reports.

Hedstrom's arrival comes two months after the Kansas City, Missouri-based mutual fund firm changed its name from Scout Investment Advisors to Scout Investments. One of his early mandates is to carry out the rebranding initiative, which will include industry advertising, local sponsorships and conference opportunities.

Previously, Hedstrom was director of marketing for Ameriprise Advisor Services and before that, he led marketing at H&R Block Financial Advisors. Earlier, he spent 13 years in product marketing and development roles at ING and American Express Financial Advisors.
Company Press Release


Michael Hedstrom to Guide Firm's Branding and Marketing Communications Efforts

KANSAS CITY, MO. (March 2, 2011) – Scout Investments (Scout) announced today that it has appointed Michael Hedstrom as senior vice president of marketing, a new position for the firm. Hedstrom joined Scout on February 28, 2011, and will serve on the firm's leadership committee, reporting to David Lubchenco, executive vice president of distribution.

Hedstrom has significant marketing, communications, and product management experience in the financial services industry. Prior to joining Scout, he served as the director of marketing for Ameriprise Advisor Services, Inc., and formerly was the head of marketing for H&R Block Financial Advisors. He spent 13 years in product marketing and development positions at ING and American Express Financial Advisors.

In his new role, Hedstrom will direct marketing strategy, develop product and distribution support, and manage client communications for the $20 billion institutional asset management firm. He will also be responsible for implementing Scout’s previously announced rebranding efforts, which will include industry advertising, local sponsorships, and conference opportunities.

"We're pleased that Michael is joining our team in a role that's critical to our continued growth," said Lubchenco. "Michael's years of experience as an investment marketing professional will help guide our strategic expansion."

Hedstrom received a master's of international management degree from the University of St. Thomas and a bachelor’s degree in economics from Bethel University. He holds FINRA Series 7, 24, 63, and 66 registrations.

About Scout Investments

Scout Investments, Inc. headquartered in Kansas City, Mo., offers equity and fixed income investment management strategies for institutions and individual investors through separate accounts and mutual funds.
Domestic large cap, mid cap, small cap, international, international small/mid-cap, and global equity portfolios are offered through Scout Investments. Fixed income portfolios in core plus, core, intermediate, long duration, low duration, absolute return and real return (TIPS) are offered through Scout’s fixed income division, Reams Asset Management. Scout is the investment subsidiary of UMB Financial Corporation (NASDAQ: UMBF). Additional information can be found at www.scoutinv.com. “Scout” and the “Scout” design are registered service marks of UMB Financial Corporation.  

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