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Rating:Asset Managers Are Not Mobile Enough Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, February 01, 2011

Asset Managers Are Not Mobile Enough

Reported by Hung Tran

A new survey by New York research and consulting shop kasina may surprise a few fundsters with a penchant for gadgetry.

Kasina's survey of executives from a set of 40 diverse asset management and insurance firms found that while 13 percent of firms are developing a mobile app for iPads, 12 percent of firms do not have a mobile strategy and do not plan to have one.

Also, the survey revealed that 46 percent of firms have management commitment and budget for a mobile strategy for wholesalers; 21 percent of firms with a mobile strategy have no annual budget commitment; and sales participates in strategy development at only 38 percent of firms. 

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