Fundsters may not be surprised to hear about more good news for Vanguard
's [see profile
] brand in the ETF business. InvestmentNews
' Jessica Toonkel reports
that, according to new data from Cogent Research
, Vanguard, iShares
] and PowerShares
] have the number one, two and three best "investor favorability" among ETF providers.
According to Vanguard, $35.4 billion of its $81.1 billion in total net inflows for 2010 went into its ETFs.
Neil Anderson, Managing Editor
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