Fundsters may not be surprised to hear about more good news for Vanguard's [see profile] brand in the ETF business. InvestmentNews' Jessica Toonkel reports that, according to new data from Cogent Research, Vanguard, iShares [see profile] and PowerShares [see profile] have the number one, two and three best "investor favorability" among ETF providers.

According to Vanguard, $35.4 billion of its $81.1 billion in total net inflows for 2010 went into its ETFs. 

Edited by: Neil Anderson, Managing Editor


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