Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Ivy is Cooking Up 'Quick Response' Ads Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, December 20, 2010

Ivy is Cooking Up 'Quick Response' Ads

News summary by MFWire's editors

Next year, Ivy Funds plans to roll out an advertising campaign that will include "quick response" ads, InvestmentNews reports.

"There are so many people today with smart phones that this just makes sense," Lori Dorsey, senior vice president and director of marketing, told InvestmentNews' Jessica Toonkel.

Earlier this year, OppenheimerFunds rolled out QR ads featuring its Rochester municipal bond fund managers. For its part, MFS began using QR codes in marketing materials such as brochures in October and the Boston mutual fund firm is exploring the possibility of launching ads with QR codes, according to the report. 

Edited by: Armie Margaret Lee


Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2020
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use