Keith F. Hartstein John Hancock Funds President and CEO

The U.S. mutual fund arm of Canadian insurer Manulife is taking a modern approach to building out a mutual fund business. Rather than create products around just the in-house investment capabilities it already possessed, John Hancock Funds has sought out capabilities from third-party firms that can broadly marketed.

The firm has made a number of adoptions of smaller fund shops, leaving the PM teams independent while taking over the marketing and sales for the funds. It has also put together a product line for advisors, including a top-selling asset allocation fund lineup. 

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