Goldman Sachs Asset Management
] rolled out its first large-scale ad campaign last month. The ads are part of a broader ad blitz launched by GSAM's parent, Goldman Sachs Group Inc.
in late September.
An ad from GSAM's first large-scale campaign
"Ads are appearing globally in a mix of financial and lifestyle
publications both in print and online," a GSAM spokesperson wrote
in e-mailed comments to The MFWire.com
One of the GSAM-specific ads shows a grandmother, a young woman and a couple
with their goals scribbled next to them."You never stop growing," the ad says.
"Everyone has important reasons to invest," the ad continues. "As one of the world's
leading asset management firms, Goldman Sachs Asset Management applies
insights and risk management expertise to help millions of people invest with confidence.
So they can all achieve their goals."
Young and Rubicam
created the Goldman ads, according to media reports (see articles
The New York Times' DealBook blog
Goldman Sachs Group Inc. rolled out the first in a series of ads spotlighting
its various business lines on September 29. The ads come as the firm is
working to boost its image after it agreed in July to pay $550 million --
the largest ever penalty paid by a Wall Street firm -- to settle an SEC
lawsuit. The SEC had accused Goldman Sachs & Co. of misleading investors
in a subprime mortage product.
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