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Rating:Goldman Promotes its Asset Management Chops Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, November 15, 2010

Goldman Promotes its Asset Management Chops

Reported by Armie Margaret Lee

Goldman Sachs Asset Management [see profile] rolled out its first large-scale ad campaign last month. The ads are part of a broader ad blitz launched by GSAM's parent, Goldman Sachs Group Inc., in late September.


An ad from GSAM's first large-scale campaign
"Ads are appearing globally in a mix of financial and lifestyle publications both in print and online," a GSAM spokesperson wrote in e-mailed comments to The MFWire.com.

One of the GSAM-specific ads shows a grandmother, a young woman and a couple with their goals scribbled next to them."You never stop growing," the ad says.

"Everyone has important reasons to invest," the ad continues. "As one of the world's leading asset management firms, Goldman Sachs Asset Management applies insights and risk management expertise to help millions of people invest with confidence. So they can all achieve their goals."

Young and Rubicam created the Goldman ads, according to media reports (see articles from Bloomberg, CNBC.com, The New York Times' DealBook blog and The Independent.)

Goldman Sachs Group Inc. rolled out the first in a series of ads spotlighting its various business lines on September 29. The ads come as the firm is working to boost its image after it agreed in July to pay $550 million -- the largest ever penalty paid by a Wall Street firm -- to settle an SEC lawsuit. The SEC had accused Goldman Sachs & Co. of misleading investors in a subprime mortage product. 

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