Mutual fund wholesalers beware: advisors think that sales pitches are boring and all too often the same.
RIAs, brokers and investors are bored to death of wholesalers, according to Ed Butowsky
, president, CEO and wealth advisor at Chapwood Customhedge Portfolio Advisory Service, Financial Planning reports
Botowsky, speaking at FundForum USA 2010
in Boston yesterday, reportedly said wholesalers might want to consider e-mailing spirited videos to make themselves stand out.
, principal of Richard DeSalvo Consulting, reportedly said that when he oversaw fund selection at Morgan Stanley
, he was less interested in a fund’s holdings or number of Morningstar stars than how it can hlp him increase his bottome line.
“Ditch the pitch books. Use a white board instead. Don’t talk at me. Tell your story from the heart,” he said.
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