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Rating:A New Fund Firm Tees Off a Sponsorship Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, October 27, 2010

A New Fund Firm Tees Off a Sponsorship

Reported by Neil Anderson, Managing Editor

One month after entering the U.S. mutual fund business, Mirae Asset Global Investments [see profile] just signed its first American pro-athlete endorser. Yesterday the asset manager confirmed that LPGA star Brittany Lincicome has agreed to a primary endorsement deal with Mirae.

Lincicome said it's "an honor" to endorse Mirae. Jay Jang, president and CEO of Mirae's US arm, praised Lincicome for "her core values."

"In Brittany's game, we observe the same qualities we look for when we invest: sustainable competitiveness and the potential for long-term success," Jang stated. "In addition, she exemplifies Mirae Asset's commitment to giving back to the community through her charitable work with children and young golfers."

Seoul, South Korea-based Mirae launched its first U.S. mutual funds on September 27 (see The MFWire, 9/27/2010).

Company Press Release

Columbus, Ohio and New York – (October 26, 2010) – Sterling Sports Management (“Sterling”) and Mirae Asset Global Investments (“Mirae Asset”), one of the world’s largest emerging markets equity investment managers,  today announced that Sterling’s client, Brittany Lincicome, has become the first American LPGA player to sign a primary endorsement deal with Mirae Asset.

  Lincicome, a three-time champion and major winner on the LPGA Tour, has agreed to a sponsorship deal under which she will wear clothing emblazoned with the Mirae Asset logo during competitive play. The deal is effective immediately.

  Commenting on today’s announcement, Lincicome stated, “Golf is a global sport and investing is a global business.  It is an honor for me to partner with a global firm like Mirae Asset and be one of the first American LPGA golfers to be selected by a global financial services company as a primary sponsor.”

  Jay (Hun Jun) Jang, the President and CEO of Mirae Asset Global Investments (USA), said: “As Mirae Asset expands its role as an emerging markets expert in the U.S., we’re proud to sponsor a US golfer. Brittany Lincicome’s exciting play has captured the admiration of golf fans around the world. In Brittany’s game, we observe the same qualities we look for when we invest: sustainable competitiveness and the potential for long-term success.  In addition, she exemplifies Mirae Asset’s commitment to giving back to the community through her charitable work with children and young golfers. Her core values are aligned with ours, and we’re delighted to have her represent Mirae Asset.”

  Considered one of the LPGA tour’s longest drivers, Lincicome staked her place among the LPGA’s elite in April of 2009 by winning the Kraft Nabisco Championship to capture her first major title.  Having already won two of the most lucrative tournaments on tour during previous years (HSBC match play event and the Ginn Open), Lincicome won the Kraft in dramatic fashion by eagling the 18th hole to win by one stroke.  Earlier this month, after finishing 2nd at the Navistar LPGA Classic, Lincicome shot the 2nd best score in the history of the LPGA Tour in relation to par, shooting an 11-under-par score of 61 in the 1st round of the CVS/pharmacy LPGA Challenge. This not only captured the attention of LPGA golf fans, it also attracted the attention of a sponsor halfway around the world.

           About Mirae Asset Global Investments

Mirae Asset Global Investments is one of the world’s largest investment managers in emerging market equities. With over 520 employees including more than 170 dedicated investment professionals, Mirae Asset portfolio management teams are located in Brazil, China, Hong Kong, India, Korea, the US and Vietnam. Headquartered in Seoul, South Korea, the firm manages over $50 billion in assets globally, of which more than $30 billion is invested in emerging market equities (as of June 30, 2010).  Mirae Asset Global Investments (USA) is a registered investment adviser focused on providing emerging market equity investment advisory services to mutual funds, foreign investment trusts and US institutions.  www.miraeasset.com

  About Sterling Sports Management

Sterling Sports Management is a full-service sports management company based in Columbus, Ohio whose clients include 20 professional golfers, 15 of whom are LPGA Tour players from six countries.  Its LPGA clients have amassed more than 50 LPGA tournament wins including multiple majors and have more than 20 Solheim Cup appearances.  www.SterlingSM.com. 

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