's American Funds
] and BlackRock
] are still top-of-mind for advisors. Murray Coleman of Barron's reports
on a new report from Cogent Research
, asking 1,500 advisors "which fund company does the best job of creating strong business connections."
American Funds came out on top of the traditional mutual fund firm category with 19 percent of the votes (down from 23 percent last year), while iShares topped the ETF firm list with 32 percent (down from 35 percent).
Yet, Cogent recently told The MFWire
that, in another ETF category, advisor loyalty as measured by Bain & Company's "net promoter" score, Vanguard
] beat out iShares in the ETF space, 33 percent to 20 percent (see The MFWire, 8/31/2010
Neil Anderson, Managing Editor
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