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Friday, August 23, 2002

Conference To Bring Brokers, Fund Cos Together

by: Tony Pennino

It's been six months, and kasina is having another conference to discuss the content syndication landscape, Steven Miyao, ceo at the firm told the MutualFundWire.com. The firm has invited representatives of both the asset management community and the broker/dealer community to attend.

"We are focused on a very specific topic," Miyao reported. "And we are seeking a solution. We will be talking about standards and about driving the process more. We are seeking a solution."

The usual suspects will be in attendance: Fidelity, MFS, OneGroup, Frank Russell, BoNY, John Hancock, Van Kampen, and other firms. The conference is scheduled for one day only.

"We will have two different case studies presented from two different firms. One will be a packaged solution, and one will be a customized solution," he explained. There will also be five to six broker/dealer firms there to discuss their requirements.

"Our research has found that only 21 percent of intermediaries visit asset management company Web sites on daily basis, whereas 97 percent visit their own company's intranet daily," the executive added. "While many firms acknowledge the need to syndicate content to their distribution partners, only two firms, Fidelity and MFS, have developed automated systems for doing so. kasina's Syndication Workshop will gather the industry's foremost thought leaders to discuss the steps necessary to successfully distribute content."

"There is a need for an industry standard in this arena, but broker/dealers want it to be independent, not coming from one firm," Miyao added. "But it will be a long process. Something similar was developed in Germany. It will take longer to do here than there because there are that many more constituents in the United States."

Miyao also spoke on the issue of CRM. "CRM has been very costly to integrate and has become something of a four-letter word in the asset management community. But that is starting to change. There is a better understanding of CRM. It is no longer just IT-driven, it is business-driven."

kasina will include a session on CRM at its asset management roundtable in October and plans to hold a conference on the subject next year.  

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