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Rating:DWS Ties its Brand Closer to the Mothership Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, October 12, 2010

DWS Ties its Brand Closer to the Mothership

Reported by Armie Margaret Lee

DWS Investments [see profile] is playing up its relationship with its parent.

"We're tying our brand name more to Deutsche Bank," said Mike Woods, CEO and head of DWS Investments Distributors, at a press briefing Tuesday at DWS' headquarters along Park Avenue in New York City.

Woods made the comments as part of his opening remarks at the press briefing, where he served as moderator. The press briefing centered on the fixed income market and featured speakers including Ashton Goodfield, head of municipal bond trading and senior portfolio manager for retail funds; Bill Chepolis, head of retail MBS; Gary Russell, head of high yield bond portfolio management and John Ryan, senior portfolio manager for retail MBS. Philip Condon, head of municipal bond portfolio management for both DWS retail funds and tax-exempt institutional accounts, joined the discussion by phone from Boston.

Woods later told The MFWire.com that Deutsche Bank's logo -- a blue diagonal line housed in a similarly colored square -- started appearing in DWS Investments' marketing materials in the first quarter of this year. 

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