John Waggoner takes a look at mutual fund firms'
social media efforts in his article
on USA Today
"Bill Gross came to me and asked if I knew what Twitter and Facebook were," Pimco's media relations head Mark Porterfield narrates to Waggoner. "I said yes, and he said, 'The folks that use these platforms are our current and future clients — and they are comfortable with it — so we need to learn how to communicate with them today rather than 10 years from now.'"
] has about 5,000 Twitter followers. Fidelity
], which started using Twitter last October, has 3,000. USAA
], for its part, has 10,000.
Other fund firms on Twitter include Putnam Investments
] and Schwab
Interestingly, T. Rowe Price
], which has made an investment
in Twitter, currently does not have a Twitter account. Neither is the firm on Facebook. Capital Management and Research
] also among the firms that are not in either of the two social media platforms.
Stay ahead of the news ... Sign up for our email alerts now