About to fire off an e-mail blast to advisors?
Fundsters might want to take a look at kasina's
newly released report before hitting the "send" button.
Some 55.4 percent of surveyed advisors said asset managers send them too much e-mail, according to the report entitled What Advisors Do Online
But even as advisors feel bombarded with e-mails, they still prefer to receive information online rather than by snail mail. This means that fund firms should have a e-mail strategy in place that will enable them to regularly reach out to advisors without being branded as spammers.
New York City-based kasina surveyed more than 500 advisors this spring.
"Firms must be judicious about sending e-mail to advisors or risk being perceived as sources of irrelevant spam," the kasina report stated.
Among other findings: 71.1 percent of advisors said the quality of the firm's online capabilities has an impact on their usage of the firm's products, and high value advisors spend 14.4 hours online each week.
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