The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:OppenheimerFunds Trumpets its Award Haul with New Ads Not Rated 3.0 Email Routing List Email & Route  Print Print
Thursday, March 25, 2010

OppenheimerFunds Trumpets its Award Haul with New Ads

Reported by Armie Margaret Lee

Last night's Lipper Fund Awards in New York City has unleashed a torrent of press releases from mutual fund firms trumpeting their awards. OppenheimerFunds also came out with a press release and took a step further by running print and online advertisements to promote its victory.

Bob Grill
SVP, Marketing
The ads started running today and will continue to appear through April 5, said Bob Grill, senior vice president of marketing, in an interview with The MFWire. OppenheimerFunds developed the ads with Euro RSCG, which has served as its ad agency for more than a decade.

OppenheimerFunds has taken out ads in the print and online versions of The Wall Street Journal, Barron's and InvestmentNews. Ads are also appearing on Bloomberg.com, CNNMoney.com and Yahoo Finance.

Typically, such an ad campaign costs more than a million dollars.

Three of the New York City-based Oppenheimer's funds bagged awards: Oppenheimer Developing Markets Class Y, Oppenheimer International Bond Class Y and Oppenheimer Gold & Special Minerals Class A.

"229 Emerging Markets Funds Didn't Win," read one of the ads that ran in the print edition of today's Wall Street Journal. "1 Did."

When the current ad campaign is over, Oppenheimer will run ads that will spotlight its tax-free and global offerings, Grill said.  

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use