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Tuesday, June 11, 2002

Communications Alliance

by: Tony Pennino

Art Plus Technology and SmartMoney Custom Solutions have joined forces to offer the financial services industry their combined suite of information products for investors. Art Plus will provide the document design and production side of the alliance, while SmartMoney will be in charge of the content.

"By combining our expertise in high-volume document design and production with value-added content and on-demand solutions from SmartMoney, we can enhance those communications at all customer touch-points and cement client relationships," stated Elizabeth Gooding, president of Art Plus.

"Our challenge today is to add incremental value to these relationships through the introduction and delivery of even more effective, technology-driven customer communications. APT's core products and services are 100% complementary to ours," added Andrew Siebert, general manager at SmartMoney.

"While other single vendors are trying to be all things to all people, we believe this relationship will serve as a model for the emerging 'multi-provider' approach to delivering leading-edge, results-oriented solutions within our changing industry," he continued. 

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