Houston-based AIM Funds has made sales and marketing information about 15 mutual funds available to brokers on the MoneyStar Financial Network (MoneyStar/fn). MoneyStar/fn functions as a broker information resource and a center for electronic sales and marketing literature about retail financial service products. AIM added its products on April 15 to already existing insurance and investment funds on the Network, which include funds from Jackson National Life, Franklin Templeton Funds, New England Financial, GE Financial Assurance, Delaware Investments and Glenbrook Life & Annuity.

"The anticipated cost reduction by going electronic provides an intriguing opportunity for the distribution of our products," said Gordon Sprague, senior vice president and national sales manager of the Independent & Insurance Dealer Division (IIDD) of AIM Distributors, Inc. "As we enter a new era, we are pleased that our division continues to advance in the area of electronic commerce."

MoneyStar/fn is an electronic "warehouse" that stores, consolidates and delivers financial product and market literature directly to financial intermediaries where it is integrated into the sales process. Advisors log onto the network to get up-to-date information on investment products to help sales. MoneyStar/fn also integrates product information into the sales process through MoneyStar LifeScript, a point-of-sale tool for brokers and advisors.

"The addition of AIM to the Network will provide the brokers that depend on the MoneyStar solution with an increased diversity of funds to offer their clients," said Marc Ferguson, chairman and founder of MoneyStar. "With the endorsement of the Network by a leading fund company like AIM, we are one step further along in realizing our goal of becoming the premier resource of electronic financial information to brokers." 

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