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Rating:NICSA Gets Fresh Take on Shareholder Survey Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, April 30, 2002

NICSA Gets Fresh Take on Shareholder Survey

by: Tony Pennino

The National Investment Company Service Association (NICSA) is partnering with Access Data Corporation in conducting its 15th Annual NICSA Shareholder Service Satisfaction Survey.

For the first time Access Data Corporation will administer the survey. The consulting firm was founded by Federated Investors veterans and has been aggressively beefing up its business in recent months.

The survey measures: shareholder demographics; influences on buying decisions; motivations for investing; the importance of the Internet in terms of service and information; the means by which shareholders wish to contact their fund firms; and investors' satisfaction.

"With participation by such a diverse cross-section of providers, our annual survey is one of the most comprehensive measurements of customer satisfaction in the mutual fund industry," opined Barbara Weidlich, NICSA's President. "The number of participants continues to grow each year as fund families of all sizes realize the benefits of measuring customer service satisfaction and linking these statistics to their bottom-line results." 

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