Fundsters interested in leveraged index funds may want to take a look at a Thursday Dow Jones column by Ian Salisbury. Salisbury highlights the rise of leveraged and inverse ETFs, with Direxion Funds marketing director Andy O'Rourke sharing his expertise on the subject. Rival ProFunds, rumored to have its own 3x products coming soon, declined to comment, and Rydex told Dow Jones it has no plans to launch 4x ETFs. 

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