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Tuesday, April 21, 2009

Fuse Flips the Switch on its New Site

News summary by MFWire's editors

Fuse Research Network, launched by Financial Research Corp. founder Neil Bathon last year, has unveiled its new Web site. Boston-headquartered Fuse enlisted SySys Corp., based out of Denver, to create the site, which features a blog and an "ask Fuse" section.

Fundsters who find a particular conference more useful than others now have a chance to express their preferences via a section of the site that enables visitors to rate industry conferences, both recent and upcoming. The site also features a section called Fuse Meetings, which is integrated with Google Maps and enables visitors to see when and where Fuse executives will be speaking or attending industry events.

Company Press Release

DENVER, April 20 /PRNewswire/ -- When entrepreneur Neil Bathon founded FUSE Research Network, he knew having a "demonstration quality website" was critical. That's why he chose Colorado-based SySys Corporation (SySys.com) to design and implement FUSE's online presence.

Bathon, who founded Boston-based FRC, is widely recognized as a leader in research for the financial services industry. In explaining his new venture, Bathon says, "FUSE Research Network provides highly refined market intelligence and decision support to firms in the asset management industry. Part of our brand promise is that we are constantly looking for ways to improve our offerings through ongoing feedback and innovation. We wanted our website to show that we could deliver on that promise, by incorporating sophisticated interactive features that allow visitors to provide input and take away useful information. SySys was the obvious choice because of their strong capabilities in both data and content management, their industry expertise, and overall web savvy and creativity."

SySys founder and CEO, Andrew Christensen and his team welcomed the challenge. "It was fun to work on the FUSE site -- it allowed us to flex our muscles and demonstrate how robust and nimble our flagship product, FundSys(TM), truly is," says Christensen.

Updating -- and interacting -- on the fly

The centerpiece of the FUSE homepage is a blog. To be effective, a blog needs to be updated as often as possible; the content management tools built into FundSys(TM) enable FUSE's staff to post new entries on their own, without any IT or design support. "It really is just as easy as keying in new content on a word processor," says Bathon.

Other interactive features include "Ask FUSE," where site visitors can post questions for FUSE professionals and partners to answer; an ongoing survey tool that allows FUSE staff to update poll questions and answers whenever the need arises; and users' ability to rate industry conferences -- recent and upcoming -- by clicking on a one-to-five-star rating tool. The FUSE Meetings sections integrates with Google Maps and allows users to quickly see when and where key FUSE leaders will be speaking or attending various conferences. FundSys(TM) technology enables FUSE staff to update this info as soon as it's made available.

Website features currently in the works include a robust interactive timeline component that supports multiple timelines and will be fully managed by FUSE staff, as well as a complex client research section that will give FUSE clients timely access to relevant industry news and trends.

Says FUSE president Mike Evans, "The response to our site has been fantastic. Our clients love it, and we're pleased that the value-added features are drawing visitors into the site where they can get to know more about us." See the new site at: http://fuse-research.com

About SySys

SySys is the preferred web and print technology partner for financial services companies that seek a competitive edge by keeping their clients informed -- and engaged.

Based outside of Denver, Colorado, SySys has focused on developing Internet technology for the investment industry since 1993. The company fields a team of financial services and technology experts who speak the complex language of the mutual fund industry. SySys helps its partners enhance their brand by enabling them to automate their client and marketing communications with relevant, up-to-date investment data and content.

FundSys(TM), SySys' technology platform, consists of tools and optional modules that enable small- and medium-sized marketing teams to take full control of their communications. FundSys(TM) makes it easy to automate a host of tasks, including data-intensive reporting requirements, web content, print production, and campaign management and tracking. The goal is to level the playing field, giving enterprises a web presence that is competitive with those of the largest firms in the industry.

Edited by: Armie Margaret Lee

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