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Rating:Will the Evergreen Brand Endure after the Deal? Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, January 02, 2009

Will the Evergreen Brand Endure after the Deal?

Reported by Armie Margaret Lee

Evergreen Investments is now part of Wells Fargo's Advantage Funds line of business, following the close of Wells Fargo's aquisition of Evergreen parent Wachovia Corp. on Wednesday.

But contrary to reports that came out in other publications last week that claimed the Evergreen brand was going away, Evergreen spokeswoman Laura Fay told The MFWire that no decision has been reached yet on branding.

"No decisions have been made regarding the branding of the Evergreen funds," Fay stated in an e-mail to The MFWire on Friday. "It is too preliminary for those decisions as the deal just closed on Wednesday."

Evergreen now forms part of the Wells Fargo asset management group led by Mike Niedermeyer. Peter Cieszko, who had been slated to succeed Dennis Ferro as Evergreen CEO at the end of 2007, is leaving this month and will not be replaced (see The MFWire, 12/23/08). 

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