Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:T. Rowe to Spend More on Ads in 2008 Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, January 30, 2008

T. Rowe to Spend More on Ads in 2008

Reported by Erin Kello

T. Rowe Price plans to plunk down more cash to promote itself this year. In the firm's earnings release yesterday, company officials said they expect to spend 15 percent more on advertising and promotion in 2008 than they did last year.

In the first quarter of this year, T. Rowe executives said ad and promotion spending will be higher by $2 million compared to the final quarter of 2007.

In the fourth quarter of 2007, ad and promotion expenses reached $35.8 million, up from $30.8 million in the same period in 2006. For the whole of 2007, ad and promotion expenses totaled $107.9 million, up $97.3 million in 2006.

Another fund company that is comparable in size to T. Rowe, Franklin Resources, spent $46.6 million on advertising in Q4 2007, up from $34.9 million in Q4 2006. The company spent 17 percent less on advertising in Q4 2007 than in Q3 2007. Franklin executives did not include any estimates for 2008 ad spending in their earnings report.  

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2020: Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2020
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use