Rydex's new leveraged ETFs hit the AMEX today. The new products will carry an expense ratio of 70 bps, 25 points lower than that of a similar product offered by competitor ProShares.

Rydex Investments today brings 14 years of leveraged and inverse expertise to the ETF marketplace with the launch of six ExpressShares� ETFs. The Rydex ETFs, which trade on the American Stock Exchange, provide leveraged and inverse exposure to the S&P 500, S&P MidCap 400 and Russell 2000 indices.

Rydex 2x S&P 500 ETF
Rydex 2x S&P MidCap 400 ETF
Rydex 2x Russell 2000 ETF
Rydex Inverse 2x S&P
Rydex Inverse 2x S&P MidCap 400 ETF
Rydex Inverse 2x Russell

�With the launch of the new ExpressShares ETFs, we�re pleased to respond to client requests for leveraged and inverse strategies within a low-cost ETF format,� says Tim Meyer , ETF business manager at Rydex Investments. �Investors now have more choices in how they access these strategies�selecting from Rydex mutual funds or Rydex ETFs�depending on their specific investment objectives and circumstances.�

Rydex�s leveraged ETFs aim to magnify their benchmark exposure by 200%. Rydex�s inverse ETFs, on the other hand, seek to move in the opposite direction of their specific benchmarks on a daily basis, enabling investors to potentially profit during market downturns. While both leveraged and inverse strategies may be used to capitalize on a directional market move, these strategies may also serve as risk management tools in a well diversified portfolio. �We�re seeing financial professionals employ inverse strategies as a way to efficiently and cost effectively hedge their traditional long exposure to an index,� says David Reilly, director of portfolio strategies at Rydex. �Leverage may be used to maintain a desired exposure to an index with less investment. This frees up cash for investment in noncorrelating assets that may potentially reduce risk to the overall portfolio.�

In addition to complementing Rydex�s existing lineup of leveraged and inverse mutual funds, the new ETFs round out the firm�s suite of exchange traded products. Rydex now offers more than 30 ETFs, providing exposure to broad market, sector, style, currency, and leveraged and inverse investment strategies.

�At Rydex we�re committed to providing ETF investors with unique investment management expertise,� says Meyer. �But we�re also focusing a great deal of energy on investor education. It�s clear that investors still face a lack of knowledge about ETFs despite the industry�s rapid growth.�

Rydex and e-Rewards conducted a study of individual mutual fund investors earlier this year and discovered that more than a third (35%) of individual mutual fund investors do not know what an ETF is. Even more (53%) do not know the difference between ETFs and mutual funds.*

Coinciding with the launch of the firm�s leveraged and inverse ETFs, Rydex has introduced a comprehensive multimedia educational initiative to help increase investors� ETF knowledge. The Rydex ETF Essentials� program provides information on ETF topics ranging from pricing and liquidity to the creation and redemption process. The program recognizes different learning patterns by offering the material in print, online and through podcasts.

About Rydex Investments

Rydex Investments continues to drive change in the financial industry by introducing investment products and services that challenge conventional thinking, empower investors and provide essential new options for uncertain market conditions. Rydex manages approximately $16.8 billion in assets via nearly 100 mutual funds and exchange traded products.

For more complete information regarding Rydex ExpressShares�, including management fees and expenses, call 877.RYDEX34 or visit www.rydexinvestments.com for a prospectus. Investors should carefully consider the investment objectives, risks, charges and expenses of a fund before investing. The fund�s prospectus contains this and other information about the fund. Please read the prospectus carefully before you invest or send money.

Edited by: Erin Kello

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