Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:The Reserve Brands with a New Bent Not Rated 3.0 Email Routing List Email & Route  Print Print
Thursday, October 4, 2007

The Reserve Brands with a New Bent

Reported by Erin Kello

The Reserve created the first money fund in 1970 but according to senior vice president Eric Lansky, not nearly enough people know who they are.

"It's surprising that we have $70 billion in assets under management but there is not very high awareness of our brand," Lansky told the MFWire.

That is about to change though, Lansky said, because The Reserve is about to kick off a new branding campaign that highlights its capabilities and its founder, Bruce Bent."The campaign will consist of ads at conferences and also in print, "Lansky says.

The Reserve is still finalizing the details of the campaign so Lansky could not reveal how much they plan to spend, but he said it will be "very robust."  

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

3.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use