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Rating:Frustrated WSJ Reporters Learn to Be Sly Not Rated 2.3 Email Routing List Email & Route  Print Print
Tuesday, April 03, 2007

Frustrated WSJ Reporters Learn to Be Sly

by: Sean Hanna, Editor in Chief

Since American Funds is famous for not doing interviews with the press, The Wall Street Journal interviewed themselves instead. The Los Angeles-based firm prefers to put the financial advisors who sell it's funds front and center, and has long believed that it is stepping in front of the advisors if it gives interviews to the press. While this strategy has cost them a name brand with the average investor, it has made them a hero with brokers far and wide. Obviously, the strategy continues to frustrate reporters far and wide. 

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