If the way to consumers' hearts is through their internet connections, John Hancock Funds should soon feel the love. The firm has redesigned and bulked up its Web site with features to appeal to retail clients and financial professionals alike.

Last week, Fidelity's big jump in retail retirement inflows was linked by the firm's brokerage head to the strength of its online services and information. John Hancock clearly agrees that "a more engaging, interactive design" can make a difference big enough to serve its big ambitions.

The transformed site is "a major initiative for us as we pursue our goal of becoming a top-tier provider in the US mutual fund marketplace," said Keith Hartstein, John Hancock Funds president and CEO, in a press release. 

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