MutualFundWire.com: A Gotham Shop Un-Simplifies a $260MM ETF's Brand
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Friday, December 20, 2024

A Gotham Shop Un-Simplifies a $260MM ETF's Brand


The team at a Gotham shop is changing the name of a two-year-old fund.

David Marc Berns
Simplify Asset Management Inc.
CIO, Co-Founder
Earlier this month, the folks at Simplify Asset Management Inc. revealed that they have rebranded the Simplify Stable Income ETF as the Simplify Treasury Option Income ETF. Yet despite the new, longer name, the ETF continues to use the same NYSE Arca ticker: BUCK.

"We feel the new name is more descriptive and allows investors to better understand what we're doing with the fund," a spokesperson for Simplify tells MFWire.

The name change took effect on October 29, the Simplify team confirms. That's almost exactly two years after they launched the actively managed fund on October 27, 2022. As of yesterday (December 19, 2024), the fund had grown to $260 million in AUM. Its expense ratio, unchanged since launch, remains 36 basis points.

New York City-based Simplify continues to serve BUCK's investment advisor. Yet the Simplify team has tweaked the ETF's PM team at least a couple of times. David Berns, chief investment officer of Simplify, has been on BUCK's PM team since inception. Shailesh Gupta, head of trading, joined BUCK's PM team a year ago, in November 2023. And Jason England, managing director and portfolio manager, joined BUCK's PM team last month (November 2024).

BUCK has remained since inception as a series of Simplify Exchange Traded Funds. BUCK's other service providers (also unchanged since inception) includes: Bank of New York Mellon as administrator, custodian, dividend disbursing agent, fund accountant, shareholder servicing agent, and transfer agent; Cohen & Company, Ltd. as independent accounting firm; ACA's Foreside Financial Services, LLC as distributor; and Thompson Hine LLP as counsel.


Printed from: MFWire.com/story.asp?s=68318

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