MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Wednesday, September 20, 2023 Wholesaling Still Influences Decisions The reports of fund wholesaling's death are greatly exaggerated, according to the folks at a consulting ally to asset managers.
"The death of wholesaling has been foretold erroneously over and over based on ever-evolving reasons. Today it's AI, data, and technology that will provide the final push," the Fuse team writes. "Yet ... wholesaling still influences decisions, with advisors rating wholesaler interactions as the third most important consideration in making product decisions." (Fuse's note doesn't mention what the top two considerations are: perhaps performance and fees?) When it comes to the top three wholesalers FAs work with on an ongoing basis, the Fuse team found that the top factor driving those ongoing relationships is "investment performance," which 95 percent of FAs describes as "highly impactful" or "somewhat impactful" (while only five percent call that "not impactful"). Other top factors include strong wholesaler investment knowledge (cited by 91 percent of FAs as somewhat or highly impactful) and having a long-term friendship or relationship with the wholesaler (cited by 84 percent). On the flip side, 50 percent of FAs said that wholesalers industry credentials are "not impactful" to such relationships. Printed from: MFWire.com/story.asp?s=66455 Copyright 2023, InvestmentWires, Inc. All Rights Reserved |
