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Wednesday, May 24, 2023|
What Holds Back Fundsters' Videos For FAs?
When it comes to making videos for financial advisors, fundsters should focus their efforts on picking and training the right presenters, at least according to some new research from a consulting firm that supports the asset management industry.
FAs gave primary present quality a score of 3.8 (on a scale of 1 to 5, with 5 being the biggest issue) regarding its impact on video quality from fund firms. Advisors were more concerned about presenters than they were about sound quality issues (3.5), visual quality issues (3.5), mismatches between invitations or marketing and the videos (3.2), and editing (2.7).
The Fuse team offers several tips for helping video presenters (having them practice, keeping meetings short, using a good microphone, and more). They also note that the ideal video is between one and five minutes long.
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