Bye, Bye, Pioneer, Except ...
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Tuesday, December 1, 2020

Bye, Bye, Pioneer, Except ...

A $1.98-trillion-AUM, multinational, publicly traded asset manager is slimming down its branding on this side of the pond.

As of January 1, 2021, Boston-based Amundi Pioneer will drop the "Pioneer" part of its name. The company will rebrand to Amundi US for all American business, except the Pioneer funds will keep their brand.

The Amundi Pioneer name dates back to 2017, when Amundi bought Pioneer Investments. Pioneer, in turn, traces its roots back to 1928, when Philip Carret launched the Fidelity Mutual Trust.

Lisa Jones, CEO of Amundi Pioneer, stated last month, "With our new brand, Amundi US, we leverage the strength of the global Amundi brand and simplify our corporate identity."

"We are among the ten largest asset management firms globally and Europe's largest asset manager by assets under management," Jones continues, "with $1.9 trillion in AUM, including more than $350 billion in Responsible Investments."

"We are excited about this rebranding," she adds. "US clients are increasingly seeking our diverse perspective and capabilities as a global industry leader and innovator in responsible investing." Amundi employs over 4,700 people in 37 countries, and is the 9th largest global asset manager by AUM as of 2019.

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