47 Years In, a Gotham AM Rebrands, Slightly
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Thursday, December 19, 2019

47 Years In, a Gotham AM Rebrands, Slightly

The team at a 47-year-old mutual fund firm is tweaking their brand.

Christopher D. Clark
Royce Investment Partners
On Monday, Chris Clark, CEO of Royce & Associates, LP, unveiled the New York City-based asset manager's new dba: Royce Investment Partners. Royce, a small-cap value investing specialist and a subsidiary of publicly traded multiboutique asset manager Legg Mason, had 30 investment professionals and $13.2 billion in AUM as of September 30, 2019.

The Royce team has also expanded their company website, adding a "strategies" section with information on their institutional offerings.

Clark puts the name change in the context of Royce's evolution since PM Chuck Royce founded it in 1972.

"Our name continues to honor our founding and heritage as a leading small-cap investment manager while also better representing the range of our strategies," Clark states. "Equally important, we wanted to emphasize the important attributes of partnership — the dedication to our clients and the partnership ethos that has been integral to our work since Chuck founded the firm more than 45 years ago."

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