MutualFundWire.com: Three AMs, $549.8B, One Familiar New Name

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Friday, September 28, 2018

Three AMs, $549.8B, One Familiar New Name

Meet an asset management blast from the past.

Mitchell E. Harris
BNY Mellon Investment Management
CEO

Yesterday Des MacIntrye, the chairman and CEO of BNY Mellon, revealed the new name, Mellon, for the publicly traded banking giant's freshly merged U.S. asset management arm. Mellon is built out of the combination of the Boston Company (an active equity shop), Standish Mellon (an active fixed income shop), and Mellon Capital (an index, multi-asset, and multi-factor shop).

The Pittsburgh Business Times covered the rebranding.

Mellon had $549.8 billion in AUM as of June 30, it has more than 500 employees, and its headquarters is in Boston (though BNY Mellon is based in New York City). The new name will take effect on January 2.

"Your brand is an extension of your business, and it should reinforce the value you provide," states Mitchell Harris, CEO of BNY Mellon Investment Management. "Mellon is a common thread through all of the legacy brands and has a strong global reputation with investors. Our new U.S. investment manager Mellon will have its own unique identity and strengths, similar to our other investment specialist, reinforced by the world-class capabilities and scale of BNY Mellon Investment Management."

Printed from: MFWire.com/story.asp?s=58679

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