MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
|
|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Monday, January 12, 2015 Columbia Threads the Branding Needle Say goodbye to Columbia Management and Threadneedle Investments, and say hello to Columbia Threadneedle Investments [profile]. Beth Healy of the Boston Globe reports that Minneapolis-based Ameriprise Financial is combining the brands of Boston-based Columbia and UK-based Threadneedle. Combined they work with about $505 billion in assets, putting them 30th among global investment managers. Ameriprise made the news official this morning, as expected. "This is a big step for us," Ted Truscott, chief of global asset management at Ameriprise, tells the Globe. "We are not doing this for show." Columbia is amalgam of a host of brands combined over the years. On the flip side, Threadneedle is a largely unknown brand in the U.S. outside of large institutional investors, yet it is a storied brand in the UK. Printed from: MFWire.com/story.asp?s=50591 Copyright 2015, InvestmentWires, Inc. All Rights Reserved |