The delivery of our intellectual capital comes in three forms:
1. The direct one-on-one or face-to-face relationships from the external sales people.
2. Web-based presence. We are building out our web presence to be a tool that will help us create a vertical presence. We can't reach all advisors with the relatively small team we have today. In lieu of hiring 50 to 80 sales people, we are utilizing technology to augment the sales force and also to serve as a virtual presence for the firm, one where we can provide tools for financial advisors that they can go and educate themselves through our white papers, videos, and other mediums. We've created videos of our PMs and our CIO educating potential and existing investors on the status of our investment strategies.
3. Raw marketing and that would be through the proliferation of white papers, newsletters, and marketing materials that we disseminate through the financial advisor community.