Web Marketers Laud Hancock, Again
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Monday, October 15, 2012

Web Marketers Laud Hancock, Again

John Hancock Funds' [profile] continues to win praise for its online efforts. The Boston-based mutual fund shop's public website,, has been named 'Best Mutual Fund Website' by the Web Marketing Association (WMA) in its recently announced 2012 Web Marketing Awards.

This is the sixth year in a row that John Hancock Funds has won a "Best of Industry Website" award from the WMA.

Sites are judged on seven criteria, which include: design, innovation, content, technology, interactivity, copywriting and ease of use.

Company Press Release

John Hancock Funds Wins 'Best Mutual Fund Website' Award from Web Marketing Association

Sixth Consecutive Year Honored as a 'Best of Industry' Website

BOSTON, Oct. 15, 2012 --John Hancock Funds' public website ( has been named 'Best Mutual Fund Website' by the Web Marketing Association (WMA) in its recently announced 2012 Web Marketing Awards. With this latest honor, "For Outstanding Achievement in Web Development," John Hancock Funds marks six years in a row winning a 'Best of Industry Website' award from the WMA.

Sites are judged on each of seven criteria including: Design, Innovation, Content, Technology, Interactivity, Copywriting and Ease of use. As one judge noted: " great site for the person who needs financial assistance re: options, definition of money options, calculation tools, stock market info, etc. I learned some things on this site!"

"John Hancock Funds is dedicated to helping investors and financial advisors meet their investment needs by providing a wealth of online tools and resources like our newly launched 'Insights & Commentary' section," said Eric Lachance, Head of e-Commerce. "I am very pleased to congratulate our talented marketing, e-commerce, and technology teams for all their hard work."

About the Web Marketing Association The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The Web Marketing Association is the producer of the WebAward Competition. Now in its 16th year, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development.

About John Hancock Funds The Boston-based mutual fund business unit of John Hancock Financial, John Hancock Funds manages more than $73.7 billion in open-end funds, closed-end funds, private accounts, college savings and retirement plans, and related party assets for individual and institutional investors as at June 30, 2012.

About John Hancock Financial and Manulife Financial Corporation

John Hancock Financial is a unit of Manulife Financial Corporation, a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. In 2012, John Hancock celebrates 150 years of serving clients across the United States, while Manulife celebrates its 125thanniversary. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, Manulife Financial Corporation offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were C$514 billion (US$504 billion) as at June 30, 2012. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, annuities, fixed products, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found

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