MutualFundWire.com: Cousteau's Grandson Teams Up with an ETF Firm
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Tuesday, July 12, 2011

Cousteau's Grandson Teams Up with an ETF Firm


AdvisorShares [see profile] is teaming up with the grandson of the late oceanographic research TV star Jacques Cousteau to create a new exchange-traded fund. Today the Bethesda, Maryland-based actively-managed ETF provider unveiled its partnership with Philippe Cousteau Jr. and his Global Echo Foundation, a charity. Together they will launch the AdvisorShares Global Echo ETF, a multi-manager ETF with both absolute return and socially responsible investing mandates. Part of the ETF's management fee will fund Global Echo.

"Partnering with Philippe Cousteau Jr. and his Foundation is the perfect opportunity for us to give a practical option for the average investor to make a difference with their investment capital without having to give it away," stated Noah Hamman, CEO and founder of AdvisorShares.

"By employing a blended model of strategic investment and sustainable philanthropy, we now have the opportunity to create a financial instrument that will help drive resources to solving some of the world's biggest challenges," Cousteau stated.

As of July 1, AdvisorShares boasted 10 ETFs with more than $360 million in assets between them.


Company Press Release

BETHESDA, MD. -- July 12, 2011 -- Social entrepreneur and environmental advocate Philippe Cousteau Jr. and AdvisorShares Investments, a sponsor of actively managed Exchange Traded Funds (ETFs), today announced a partnership to develop the AdvisorShares Global Echo ETF (NYSE: GIVE), which will bring the first multi-manager ETF with an absolute return and sustainable investment mandate to advisors and their clients. The Global Echo Foundation, a 501(c)(3) charitable foundation co-founded by Philippe Cousteau Jr., will provide funding solutions to many of the challenges facing the world community from social issues impacting women and children to environmental conservation, as well as supporting social entrepeneurship. The Global Echo Foundation will be funded through a portion of the Global Echo ETF management fee.

“Through my work with individuals and organizations around the globe, I’ve seen an opportunity and a need for creative solutions to the global challenges we face.  It is critical that we find innovative models for the financial market that create positive impact for investors, and the world, beyond financial returns.  By employing a blended model of strategic investment and sustainable philanthropy, we now have the opportunity to create a financial instrument that will help drive resources to solving some of the world’s biggest challenges,” said Cousteau, Co-founder and Chairman, Global Echo Foundation.

Noah Hamman, CEO and Founder of AdvisorShares, said, “This is a wonderful opportunity for us to provide an innovative solution to support the earth, the environment and the social challenges we face.  We feel that partnering with Philippe Cousteau Jr. and his Foundation is the perfect opportunity for us to give a practical option for the average investor to make a difference with their investment capital without having to give it away.”

To request more information on AdvisorShares, please contact Noah Hamman at 202-657-6383 or at nh@advisorshares.com.   

About AdvisorShares


AdvisorShares is one of the leading providers of actively managed ETFs.  As of 07/01/2011 AdvisorShares offers 10 active ETFs with over $360,000,000 of assets under management, including:

Alternative Strategies

Core Tactical Strategies

Dent Tactical ETF (NYSE: DENT)

Cambria Global Tactical ETF (NYSE: GTAA)

Meidell Tactical Advantage ETF (NYSE: MATH)

Core Long/Short Strategies

Mars Hill Global Relative Value ETF (NYSE: GRV)

Core Short Strategies

Active Bear ETF (NYSE: HDGE)

Core Domestic Strategies

Madrona Domestic ETF (NYSE: FWDD)

Core International Strategies

WCM/BNY Mellon Focused Growth ADR ETF (NYSE: AADR)

Madrona International ETF (NYSE: FWDI)

Income Strategies

Peritus High Yield ETF (NYSE: HYLD)

Madrona Global Bond ETF (NYSE: FWDB)

AdvisorShares provides educational support to help investors understand ETFs, and the underlying investment strategy for each of the AdvisorShares ETFs.  AdvisorShares continues to seek qualified sub-advisor investment partners to offer compelling investment strategies in an active ETF structure. Visit our website at www.advisorshares.comH to learn more about us. Follow the AdvisorShares Team on Twitter or ‘Like’ us on Facebook.

About Philippe Cousteau Jr.

Explorer, social entrepreneur and environmental advocate, Philippe Cousteau Jr. is the 31-year-old son of Jan and Philippe Cousteau Sr., and the grandson of Captain Jacques-Yves Cousteau. As a member of the legendary family, Philippe is continuing the work of his father through EarthEcho International (Hwww.earthecho.orgH), the non-profit organization he founded with his sister and mother and of which he serves as CEO. His goal is to engage and empower people to take action for a brighter future.  In addition to his work with EarthEcho International, Philippe is co-founder of Azure Worldwide (Hwww.azureworldwide.comH), a strategic environmental design, development and marketing company. Projects include work in green site design/planning, eco-tourism and new media.   Philippe leverages his profile in the media to help bring awareness to important issues and inspire change. He is a special correspondent for CNN International where he hosts documentaries and reports on environmental and humanitarian stories.  Philippe also serves as the Chief Spokesperson for Environmental Education for Discovery Education, the #1 provider of K–12 broadband-delivered educational content to U.S. schools.  Philippe also coauthored, with Cathryn Berger Kaye, Going Blue, A Teen Guide to Saving Our Oceans, Lakes, Rivers, & Wetlands (Free Spirit Publishing), which was released in the summer of 2010 and has been awarded Learning Magazine’s 2011 Teachers’ Choice Award for the Family.

Before investing you should carefully consider the Fund’s investment objectives, risks, charges and expenses. This and other information is in the prospectus, a copy of which may be obtained by visiting the Fund’s website at www.AdvisorShares.com. Please read the prospectus carefully before you invest.

Foreside Fund Services, LLC, distributor.

An investment in ETFs is subject to risk, including the possible loss of principal amount invested. The risks associated with each Fund include the risks associated with the underlying ETFs, which can result in higher volatility, and are detailed in each Fund’s prospectus and on each Fund's webpage. Newly organized, actively managed Funds have no trading history and there can be no assurance that active trading markets will be developed or maintained. The Funds may not be suitable for all investors.

Please note that an investment product has not been registered with the SEC at the time of this release.  No assurance can be made that the product will be filed or that ETF will successfully complete the SEC registration process.


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