MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Monday, May 23, 2011 Survey Says: Women are More Likely to Buy Mutual Funds For mutual fund marketers, Karen Blumenthal's Getting Going column over the weekend is worth a look. Titled "Girls Just Want to Have Funds," the article delved into differences between men and woman when it comes to investing, citing survey findings. The findings of a recent survey by Mintel Group is of particular interest to fundsters. The survey found that men were :more likely to invest in stocks, exchange traded funds, futures and options, while women were more likely to invest in mutual funds," Blumenthal writes. Mintel polled a total of 2,000 adults for the survey. Printed from: MFWire.com/story.asp?s=36871 Copyright 2011, InvestmentWires, Inc. All Rights Reserved |