iPad Fever Hits J.P. Morgan
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Friday, February 11, 2011

iPad Fever Hits J.P. Morgan

J.P. Morgan Funds [see profile] is reportedly joining the ranks of other mutual fund firms such as John Hancock and Dreyfus Corp. that have been hit by the iPad bug.

The firm is placing iPads in the hands of its 218 sales representatives, InvestmentNews reports. And it has also spent the past six months developing a dedicated iPad application available only on its intranet site.

Liesl Leach, head of digital marketing and advertising with J.P. Morgan Asset Management, told the pub that the firm is trying to get away from the "fad effect" of the iPad and really put it to work. Richard Chambers, chief marketing officer of investment management for the Americas, added that the iPad application is a much more effective presentation tool than a laptop.

Currently, the application is being tested by 50 of the firm's salespeople. It will rolled out to the rest in April.

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