MutualFundWire.com: Hancock Follows Dreyfus into the Apple Store

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Tuesday, January 11, 2011

Hancock Follows Dreyfus into the Apple Store

John Hancock Financial Services Inc.'s U.S. wealth management division is looking to make life easier for its roster of 200 wholesalers in 2011.

The firm outfitted each of its wholesalers with an iPad during last week's sales meeting, InvestmentNews' Jessica Toonkel reports.

Keith F. Hartstein
John Hancock Funds
President and CEO

Keith Hartstein, president and CEO of John Hancock Funds LLC [see profile], told the pub that the versatility of the iPad made it a must-have within each business unit of the wealth management division, including retirement plans, annuities and mutual funds.

In the case of the mutual fund wholesalers, the iPad takes the place of the "Playbook," a three-ring binder filled with hundreds of pages of presentations, fact sheets and fund information, according to Hartstein.

Hancock is following in the footsteps of Dreyfus Corp. [see profile], which last year outfitted its client-facing sales staff with the popular gizmos (see The MFWire 10/08/2010).

Printed from: MFWire.com/story.asp?s=35639

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